Lasts. 4+ months (based on 2.5 loads/week). Approximate Fill: 2: Medium loads. 5: he Full Loads. 4: Large loads. Cleans in cold water. Contains no phosphate. Ultra concentrated Tide you love. Less water per drop (vs. non-club Tide original formula). More stain removal per drop (vs. non-club Tide original formula). Works in all machines and water conditions. Hot water. Cold water. No. 1 recommended by leading washing machine manufacturers (based on co-marketing agreements). Measuring made easy. Formula made with 100% renewable wind power electricity. Empty & replace cap.