Guaranteed fresh until printed date. It all starts with farm-grown potatoes - cooked and seasoned to perfection. Then we add the sweet heat of Southern BBQ. So every Lay's potato chips is perfectly crispy and delicious. Happiness in every bite. Find us on: facebook.com/lays. Guaranteed fresh until printed date or this snack's on us. Questions or comments? Weekdays 9:00 am to 4:30 pm Central Time. 1-800-352-4477. Visit our website at fritolay.com.