Sometimes we just can't stop at perfection. Our Sea Salt & Vinegar chips were already a classic- thickly sliced for a full, robust potato flavor, plus a bit more vinegar. We decided to remove the excess oil during the kettle cooking process and reduce the fat. Every chip holds layers of wonderful, salty, sour flavor - and 40% less fat than the leading brand of regular potato chips. How's that for a recipe for success?