Tide Plus Bleach Alternative Original Scent Laundry Detergent offers the brilliant clean you know and love plus helps your fabrics look brighter and whiter after just one wash (1). It allows you to look bright in your whites while also protecting your colors, by reviving dingy fabrics and preventing the dirty wash water from soaking back into them., It is supercharged with 6x the cleaning power (2) and is recommended by leading high efficiency washing machine manufacturers (3)., Try Tide PODS with 3-in-1 chamber technology that cleans, protects colors and fights stains. (1) vs. Tide Original. (2) Based on stain removal using 1 dose of base Tide vs. 6 doses of the leading bargain liquid detergent, base variant. (3) Based on co-marketing agreements 6x cleaning power (*Based on stain removal using 1 dose of base Tide vs. 6 doses of the leading bargain liquid detergent, base variant) Tide Plus Bleach Alternative offers more of the brilliant whiteness after just one wash vs. Tide Original. Amazing Tide clean from America’s #1 detergent*, (*based on sales: Nielsen Syndicated Laundry Detergent Category - Total US xAOC - $ and Unit sales - latest 52 w/e 1/21/2017); #1 recommended by washing machine manufacturers*. (*based on co-marketing agreements) Part of the trusted Tide Plus Collection.