29 loads (Contains approximately 29 loads as measured to bar 1 on cap). For sensitive skin. HE turbo. For all machines. Gentle on skin. Large loads. HE Full loads. Medium loads. Contains no phosphate. Accepted National Eczema Org. National Eczema Association. National Psoriasis Foundation Recognized. www.psoriasis.org/seal. www.tide.com. how2recycle.info. SmarLabel: Scan barcode with SmartLabel app for more info. Questions? 1-800-879-8433. For more ingredient information visit www.tide.com. Bottle made from 25% or more post-consumer recycled plastic.