74 loads (Contains 74 loads as measured to bar 1 on cap). 20% more (vs. 59 loads). Bonus! More loads! (24 vs. 19/29 vs. 24/29 vs. 25/74 vs. 59/74 vs. 64/80 vs. 64 loads). Cleans. Freshens. Whitens. Brightens. Plus more long-lasting freshness (vs Base Tide). Bottle made from 25% or more post-consumer recycled plastic. Contains no phosphate. Questions? 1-800-879-8433. Visit www.tide.com.