74 loads(Contains 74 loads as measured to bar 1 on cap). 20% more (vs. 59 loads). Safe on colors. Cleans. Freshens. Whitens. Brightens. Plus more color safe whitening power (vs Base Tide). Bottle made from 25% or more post-consumer recycled plastic. Contains no phosphate. Questions? 1-800-879-8433. Visit www.tide.com.