Specially formulated for effective diaper rash care in a rich, thick formula, our diaper rash ointment is smooth and it spreads easily and it cleans off quickly. This fresh-scented ointment is hypoallergenic and gentle on baby's skin. Pleasant scent. Thick rich formula. Dermatologist tested. Seals out wetness. Fresh scent. Goes on smoothly and wipes off easily. Easy to use. Pediatrician tested. Uses: helps treat and prevent diaper rash. Protects chafed skin due to diaper rash and helps seal out wetness. Compare to desitin® maximum strength original paste* 40% zinc oxide Hypoallergenic Skin protectant