Advanced vivid. Enamel renewal. Strengthens & rebuilds. Whitens: Can remove up to 90% of surface stains in 14 days. Enamel safe whitening. Advanced Vivid Toothpaste works in three ways: Strengthens and rebuilds enamel below the surface; Lifts and polishes away surface stains with patented micro-cleansing whiteners; Cleans hard to reach places with gentle foaming action. With regular brushing, Crest 3D White Advanced Vivid Enamel Renewal Toothpaste: Fights cavities; fights tartar; removes plaque; refreshes mouth.