24 hr hydration. Experience Pantene's extraordinary formula with unique Pro-V nutrient blends. Nutrient-rich lather. Effortless detangling. Lasting shine. The Daily Moisture Renewal Pro-V formula visibly replenishes dry, lifeless hair for softness and hydration from root to tip. Questions? 1-800-945-7768 or visit www.pantene.com. Made in USA of US and/or imported ingredients.