London. Paris. New York. Thick foam for deep colour saturation. Lock in rich salon-quality colour. Permanent colour. 100% grey coverage. Non-drip. No patches. Traditional Colour: Unwanted patches. Our Foam Colour: Flawless colour. Experience fade-resistant, salon-quality colour. Our thick, rich foam penetrates strands for deep colour saturation that locks in rich colour, giving you fade-resistant, salon-quality results. This non-drip formula spreads quickly and easily into roots and hard-to-reach places giving you complete coverage without patchiness. The result - natural-looking, salon-quality colour. Our nourishing after-colour conditioner seals in colour for long lasting, tonal richness. Shade Guide: 2A is a cool black shade with ash tones, designed to minimize red/orange tones. For optimal results, use on medium brown to black hair. On mostly grey hair, colour will appear lighter than colour shown on results swatch. On red hair, your colour results will be rich black.