With scents of pear & sandalwood. Dye free. paraben free. pH balanced. Made with essential oils. Nourishing moisture. For over 130 years, families have trusted Ivory and its uncompromised ingredients and quality. Free & gentle. Since 1879. At Ivory, we believe in purity and to us that means using thoughtful ingredients to make products that you and your family can trust. In 1882, we created a soap that was 99.44% pure and we haven't lost touch with where we came from. Trusted by families for generations. Cleanse with nourishing moisture. Questions? 1-800-395-9960. www.pg.com.