With age, skin loses key structural proteins such as collagen, which can lead to weaker, loose, sagging skin. Revitalize your youth and experience smoother and visibly diminish the signs of aging on skin with Gold Bond Tight & Firm Body and Face Lotion. Formulated with a powerful Skin-Firming Complex containing skin-strengthening proteins and lipids, Gold Bond Tight & Firm moisturizer is clinically proven to strengthen, hydrate, and visibly firm and tighten saggy skin on the body and face, which may result from rapid weight loss.* In fact, 87% of users had visibly firmer skin in two weeks.* The exclusive Gold Bond formula also features 7 hydrating moisturizers plus Vitamins B, C and E to nourish skin and enhance moisture retention. Not only does Gold Bond Tight & Firm cream visibly improve and tighten skin's appearance, it also provides lasting hydration for 24 hours. Best of all, it's dermatologist tested, hypoallergenic, fragrance free, and won't clog pores. *Based on a third-party clinical study