This product contains no sugar. like all ADA accepted toothpaste. Fights cavities with clinically proven fluoristat. Gentle on tooth enamel. Fun filled sparkles and sparkle fun flavor for kids. ADA Accepted: American Dental Association. The ADA Council on Scientific Affairs Acceptance of kid's Crest sparkle fun is based on its finding that the product is effective in helping to prevent and reduce tooth decay, when used as directed. www.crest.com.