Does 10 Things Instantly: 1. Cuts down drying time. 2. Natural botanical straightener. 3. Creates smoothness & shine. 4. Assists in style hold. 5. Weightless formula. 6. Detangles. 7. Frizz-resistance. 8. Build-up free formula. 9. Prolongs blow-out results. 10. Thermal protector. Please recycle. Cruelty free. Made in the USA.