Established 1912. Made with Fair Trade shea butter. Cleanse & nourish. Natural, chemically processed or heat styled hair. Sulfate free & color safe. This sulfate-free, clarifying shampoo removes buildup while infusing hair with nourishing moisture. Perfect for those who regularly color, straighten, relax or heat style their hair, as well as wear kinky, curly or wavy natural styles. Formulated with Jamaican Black Castor oil and Fair Trade shea butter, this shampoo helps condition damaged or chemically processed hair to reduce breakage (when used with Strengthen & Restore conditioner). Jamaican black castor oil. Fair Trade shea butter. Peppermint. Natural ingredients may vary in color and consistency. If irritation occurs, discontinue use. Our Story: SheMoisture is the legacy of Sofi Tucker, a pioneering mother of four and entrepreneur, who sold shea butter, African black soap and homemade beauty preparations in Sierra Leone in 1912. We honor her vision by continuing to formulate with raw shea butter handcrafted by women in Africa. With every purchase you show support of our mission to reinvest back in our communities. Family founded & operated. No sulfates. No parabens. No phthalates. No mineral oil. No petrolatum. Tested on our family for four generations. Never on animals. Cruelty-free. No animal testing. Ethically traded. Sustainably produced. Certified B Corporation.