The Starbucks Roast: Each coffee requires a slightly different roast to reach its peak of aroma, acidity, body and flavor. We classify our coffees in three roast profiles - Starbucks Blonde Roast, Medium and Dark - so finding your favorite is easy. The Story of Break Fast Blend: We introduced this blend in 1998 for those who prefer a milder cup. A shade lighter than most of our offerings - more toasty than roasty - it was the result of playing with roast and taste profile together for a flavor that appealed to a wider range of palates. Perfect if you want to wake up to a less intense coffee but still want a lot of character, it's light and lively with a soft sweetness. Learn more about Starbucks sustainable and ethical sourcing practices athome.starbucks.com/ethical-sourcing. Committed to 100% Ethical Coffee Sourcing in partnership with Conservation International. Starbucks Rewards - Join today: starbucks.com/morestars.