New. No high fructose corn syrup. We craft every delicious, crumbly, melt-in-your-mouth batch of Chips Deluxe cookies right here in the Hollow Tree with loads of sweet chocolate chips, bake them to irresistible perfection in the Keebler magic oven, and then dip them in luscious Keebler Fudge to create a delightfully delectable duo. In fact, every Keebler cookie is Made with Magic, Loved by Families. - Ernie.