Hearth fired. All natural. Authentic: Crunchy crust, soft chewy inside. Fresh from your oven in 13 minutes. 0 g Trans fat. At Pepperidge Farm, we lovingly prepare our Hearth Fired Artisan Breads the simple, time-honored way, with quality flours and other all-natural ingredients. Each delicious loaf is: Authentic and hand split, all natural with no preservatives, crusty outside, soft and chewy outside, partially baked so you can finishing baking at home, great before or with any meal. Low fat. Cholesterol free.