ARM & HAMMER Sensitive Skin Plus Fresh Scent Liquid Laundry Detergent is a concentrated, dye-free laundry detergent specially formulated for people with sensitive or easily irritated skin. Concentrated with 2X powerful stain fighters in every load, this hypoallergenic laundry detergent is gentle on sensitive skin while tough on stains and odors. This dermatologist-tested laundry detergent soap has a hypoallergenic, skin-friendly Fresh Scent. With the trusted deodorizing of ARM & HAMMER Baking Soda, this gentle detergent fights tough dirt and odors while leaving clothes smelling fresh and clean. It works in all washer types, including high efficiency (HE) washing machines, and in all wash temperatures, including cold water. With gentle and effective cleaning power, this sensitive skin laundry detergent is perfect for the whole family. Get the trusted clean you expect from ARM & HAMMER Laundry, the No. 1 liquid laundry detergent brand. (2) (1) Certified trusted choice by SkinSAFE to exclude 100% of their topmost considered skin allergens. In partnership with skinsafeproducts.com (2) based on total wash load volume sold, L52W ending 3/29/2026