Natural with added vitamins, minerals & nutrients. Inspired by nature, advanced by research. 32% protein real beef is No. 1 ingredient. No poultry by-product meal, artificial flavors or preservatives. Nutrient-dense. 2x tender, meaty morsels compared to Purina One Lamb & Rice Formula. Discover SmartBlend True Instinct Formula: No matter how far science advances us, we always look to nature to inspire us. Inspired by a dog's instinct to choose nutrient-dense foods in nature, Purina One True Instinct High Protein was created with 32% protein, including real beef as the no.1 ingredient, with a SmartBlend of real salmon and other ingredients to provide the protein, energy and other nutrients active adult dogs need. Nature plus science helps provide 100% complete and balanced nutrition to support whole body health while satisfying your active dog's natural instinct. What makes SmartBlend smart? It's inspired by a deeper understanding of dogs. An understanding that comes from our passion to explore possibilities in nutrition, and our desire to turn them into positive differences in your dog's life. Real beef as the first ingredient, blended with other high-quality protein sources including salmon, helps support strong muscles and an active lifestyle. Natural source of glucosamine helps support health joints. Omega-6 fatty acids help give your dog a radiant coat and healthy skin. 4 antioxidant sources help support a healthy immune system. Purina - Your pet, our passion. The Purina Promise: Our promise to you is sealed inside every package - including this one. Every ingredient we source and every facility we own is held to our highest standards for quality, safety and the never-ending pursuit of breakthrough nutrition. Pets are our passion. Safety is our promise. Progress is our pledge. Follow us at purina.com. See The Difference. Guaranteed: We're so sure you'll see a healthy difference in your dog, we're offering a money-back guarantee. If this product has not met your expectations, we will gladly refund your purchase price. Cut out the Best if Used By date box and weight circle from this bag. Send within 60 days of date on receipt along with your original purchase receipt with the price circled, a brief explanation of why you were dissatisfied with the product, and your name and street address (P.O. Box not accepted) to: Satisfaction Guarantee, Office of Consumer Affairs, PO Box 2530, Largo, FL 33779, Offer good only in USA, APO's and FPO'S. purina.com. www.PurinaOne.com. how2recycle.info. Twitter. Facebook. We're listening. Visit us online at purina.com or call 1-866-Purina1 (1-866-787-4621). Questions? If you have any questions about Purina One and the healthy difference it can make in your pet, visit www.PurinaOne.com. Every ingredient has a purpose purinaone.com/ingredients. What difference will you see? Take the 28-day challenge: purinaone.com. Feed Purina One plus wet formulas. how2recycle.info Crafted in Purina-owned facilities in the USA. Printed in USA.