All natural/Great taste. Perfect in coffee. Recipe on back. New package! Same great taste. 1 cup Morena sugar = 1 cup white sugar. Zulka Morena is an all natural, unrefined and non-GMO pure cane sugar that is made by squeezing and evaporating the juice from freshly harvested sugar cane. The result is a golden sweet crystal that tastes like biting into fresh sugar cane. Use it as a substitute to white sugar in all your applications. For more recipes, visit us on Facebook. Facebook: Zulka Sugar. Sales Phone: (520)337-0556. www.zulka.com. Non GMO Project verified. nongmoproject.org. Product of Mexico.